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just by saying his name on line....in print is a "boon" for Cesar or Brad, there are consulting firms that have software continually searching the net for any mention of their names. Dog Whisperer and End of my leash are clients for one firm in Ottawa and receive reports daily of how many times their names or show is mentioned.
That said, I like both their shows and realize there is more being done than what they have time to show in their alloted time. I read both their forums for behind the scene stuff and they totally amaze me, my hats off to them for correcting behavior that 9 out of ten times land dogs in pounds or being euthanized.
*L* I just gave each of them a "boon" *L*
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